The Ideal Family Travel Instagram Account
So, first: there is no perfect Instagram account! You can do anything you want with your account. Post once a year. Document your entire day. Have quotes on your photos. Only take selfies. Post lots of food (unless you show yourself surrounded by more breakfast than you can possibly eat in a less-developed country where people are hungry outside of the resort’s doors – there’s a special place in hell for those Instagrammers). But I love Instagram for travel inspiration, and specifically for family travel inspiration. I want to discover new destinations, and I want to follow photographers who show off what there is to do for families in those destinations. This list highlights those accounts.
In looking through literally thousands of Instagram accounts, these are the things that make family travel accounts worth following:
- They’re not personality-based.
- They show kids in at least 1/3 of their shots, but rarely show kids up close.
- They have excellent photography, with very few reposts and no stock photos.
- They’re posting from cool, interesting locations.
- They post often, and have at least 100 posts. There are some accounts that I almost featured, but they just haven’t posted enough in the past year.
- Their engagement isn’t so high that it’s suspicious. An account with over 25,000 followers doesn’t get 10% engagement without cheating or playing a lot of games.
- There are no distracting photos that don’t inspire travel – Starbucks cups, quotes, plates of food that don’t show off the location, too many lifestyle or product shots, pictures of the entire family at every destination, Halloween pics, multiple shots with Disney characters, etc… Again, you can have anything you want on your account. They just don’t inspire me to travel.
- They don’t delete their photos. PLEASE don’t delete Instagram posts! It leads to broken links if I or others feature you. But more importantly, people save posts all the time that inspire them. If you delete your picture, it deletes it from the Saved folders of everyone who wanted to remember the destination.
If I missed your account and it meets those criteria and you want to get featured next year, there are lots of ways to do that. Comment below. Follow me at Travel Babbo or Family Travel and comment on posts from time to time. Use my hashtags #familytravel and #takeyourkidseverywhere. Come to family travel events and conferences. Message me if we’re in the same place at the same time. I love the community of family travel writers/bloggers/photographers.
The Best of Inspirational Family Travel
I highlighted my favorite 25 family travel accounts last year in this post. I still follow and get inspired by every one of those. So check them out! The new accounts that are also inspiring me are:
Day Trips LA
Great photography that perfectly showcases kids exploring California and the west coast.
The Passport Family
Nicely documented travel around the world. They live up to their name.
Great family travel photography. Even when she’s on trips without kids, she highlights family-friendly places and activities.
A unique account with moody photos of them exploring the French Alps. One of my favorites.
I highlighted @Vagabond3 this year in my non-family Instagram roundup since she didn’t include kids in quite enough photos to be on this family list. But her husband does! I love his style and their travels.
2 Travel Dads
So this account borderline goes against my selfie and Disney character guidelines, but they’re so damn likable, and they make travel seem like so much fun, that I have to include them.
The Cool Forest
Maybe the smallest account that I’m highlighting, but I love their travel photography, and the simple joy in their photos. You get the feeling that they would be the perfect neighbors.
So many great photos documenting her family’s far-flung adventures.
Boy Eats World
Several people now have told me that I should meet Aleney. In the meantime, it’s fun following their travel and foodie adventures on Instagram. Always great shots.
Consistently gorgeous photos – especially from their beach destinations.
A Little At Large
I’ve added so many new Australian destinations to my travel list because of this account!
I have no idea how I missed these guys last time. A brilliant account showcasing fun travels and excellent photography.
Finding Our Park
An account that showcases one family’s quest to visit every US national park. I love that they stay true to their mission and never post anything but park shots, and have their son in almost every photo. Perfect family travel inspiration.
A Traveling Bond
I’ve always loved the feel of this account – simple photos documenting travels with her daughter. Yes you can take toddlers everywhere!
The Miles of Adventure Family
There are so many places I want to explore around the western US. This account inspires me to finally do it.
Excellent photography, great colors, fun adventures, and kids in most shots. And I loved finally meeting Jurga in Austria this year. One of my favorite accounts.
No Man Before
Gorgeous family travel photography from very cool adventures in California and around the world.
Outdoor Adventure Family
A unique account with excellent photography and some fun angles.
Affair with World
Who takes a 2-year-old to Mongolia? These guys! I love following their adventures.
Go With Nugget
One of the best curated family travel sites. Always inspiring. A great place to discover new accounts to follow.
In The River Valley
Gorgeous photography and mood, with their kids in virtually every photo.
So many magical photos from extraordinary destinations. One of the only accounts that successfully shows kids’ faces while still inspiring family travel.
Really cool outdoor adventures throughout North America.
Kiwis in Bare Feet
A Kiwi family that travels as much as we do! I love their Japanese adventures.
I’ve met Colleen at several travel conferences. Always great family travel inspiration!
48 countries with kids and counting. Only pure family travel inspiration, and never any selfies or Disney characters!
I love using my @familytravel account to highlight the best of family travel, and in the course of looking through #familytravel posts to be featured, I discovered several of the accounts above. Please keep tagging #familytravel. And follow along to see my new discoveries!
What accounts did I miss? Comment below! And I should note that 18 accounts barely missed making the final list. Some just haven’t posted enough kid photos lately so they’re a better fit for my next general Instagram roundup post. Some felt a little too posed/stock-like. And several were too much like personal photo albums (close-ups of kids, full family pics, etc…) to make them feel as inspirational.